Closing Deals in the Homestretch
As you rev up to close sales and achieve your YTD goals, take a few minutes to read these helpful sales training tips from AchieveGlobal on how to gain commitment and CLOSE important deals, whilst maintaining customer service excellence:
Tip #1: Know when to close
Don't jump the gun. Commitment and closure can only come if and when your customer feels all of their concerns have been addressed. If you move too quickly, the customer may doubt you want to satisfy his or her needs. One of the best times to close is when you get a clear signal of the customer's readiness to commit. Signals to look out for could include questions about next steps or a statement of customer satisfaction. If it doesn't feel right, trust your instincts.
Tip #2: Gain commitment - the right way
Once your customer feels ready to commit, always recap what has previously been discussed so that both parties have a clear understanding of what's included in the deal. This is also a good time for you to reinforce your value. When ready to close, make a statement that clearly reflects the customer commitment, such as, "So it's agreed that we'll proceed with the first stage of implementation, and then evaluate results after three months."
Tip #3: Stay positive
Throughout the close, use language that reflects an agreement has been reached. A very important detail you are taught in sales training is; don't express doubt, hesitancy or uncertainty. Sell your product's or service's intrinsic merits rather than the negatives of a competitor's.
Tip #4: Remain focused on next steps
Once you have their commitment, gain agreement with the customer on what has to be done next to ensure that the commitment is carried out. You might, for example, ask the customer to notify accounts payable of the contract, secure clearance for delivery, email others about the mutual agreement, or arrange for training to occur.
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