Customer Service Excellence
Honeywell Automation and Control Solutions Improves Competitive Edge through Service Excellence
Despite its leadership reputation, Honeywell Building Solutions (HBS) wanted to
demonstrate significant growth. One of six strategic business groups under Honeywell
Automation and Control Solutions, HBS offers design, installation and service capabilities,
primarily in heating, ventilation, fire and security, to the commercial sector.
Service is provided not only for proprietary products, but also for equipment manufactured
by third parties.
Honeywell's European leadership team wanted to reduce contract cancellations, which
they perceived to be their major impediment to growth. At the same time, they wanted
to improve long-term customer satisfaction. In both cases, engineers played a key role.
The Delivering Service Excellence Project, was developed to train 1,500 engineers across
Europe, including 1,000 in the United Kingdom, in service excellence.
AchieveGlobal was selected as the training partner, based on a successful relationship
spanning over 10 years.
Planning and implementing service training
The life cycle of a Honeywell client's relationship with the Company typically begins
with a high level of customer satisfaction. However, as the relationship progresses,
customers and engineers may begin to take the relationship for granted.
Management determined that the Company needed to become more aggressive in reminding
customers why they had made a good decision to choose Honeywell, and that engineers
who maintained daily contact with customers needed to become more proactive in meeting
customer needs and ensuring that they were aware of value-added activities undertaken
on their behalf.
"It was vital that service engineers stay current with what was happening with their
customers' business and the needs of their individual contacts, so they could demonstrate
how Honeywell should be perceived as long term allies and part of necessary solutions,"
says Caroline Taylor, HR Manager, HBS "We wanted our engineers to solve problems
as they occurred and anticipate future issues, and not be perceived as always trying to sell
the customer something."
Implementation of The Delivering Service Excellence Project began with a conceptual
phase that included the following:
- Identification of critical success factors and success measures
- Identification of key competencies
- Research on the part of AchieveGlobal to collect anecdotes to use in development
of Honeywell-specific case studies
Partnership with AchieveGlobal Yields Measurable Results
With research completed, AchieveGlobal and Caroline Taylor designed and customised
the programme to suit Honeywell's needs. Programme elements included:
- Selected service supervisors were trained to co-facilitate the service
engineer training.
- All supervisors attended a Driving Service workshop where they learned how to
coach and reinforce the skills of their engineers.
- Supervisors briefed their engineers before training to ensure engineers understood
why they were being trained and what their expectations were of training results.
- Service engineers attended a two-day interactive workshop during which they
learned what service excellence meant to Honeywell, the customer and themselves,
and why this was so critical to business success.
Training taught them how to
obtain complete and accurate information from customers to prevent
misunderstandings. They were also trained how to manage angry and emotional
customers calmly and confidently, transforming customer complaints into sales
opportunities.
Overall, training was designed to ensure customer expectations of their engineers and the
service they provided were met and exceeded. In addition, it would increase the competence
and confidence of engineers and assist them to deal successfully with conflict. Delivering
Service Excellence was intended to increase the scores in the voice of the customer survey
as well as increasing revenue by virtue of retaining customers and winning new business
from them.
For three decades AchieveGlobal has emphasised the importance in the balance of customer satisfaction, employee satisfaction and the success and profitability of your business.


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It's easy to benefit from our Achieving Stellar Service Experiences training programme.
It provides a systematic approach to improving your customer service skills vital to client satisfaction and loyalty, as well as business success.
AchieveGlobal approaches the organisation at four levels across five workshops (see left), each requiring different development needs. |
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