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Bottom Line Calculators

To calculate the real value of customer service, simply put in your relevant numbers below.

The Cost of Losing Customers: When customers leave, they give your competitor's money. If you keep your customers, you keep the money.

 

Your Average
Revenue/Customer
X # of Customers Who
Leave Your Organisation ANNUALLY
= $/Year
in Lost Revenue
   X 


The Cost of Bad Service: Highly effective companies spend about 10% of their operating budgets on reworking and fixing customer problems caused by poor service. Ineffective companies spend as much as 40% of their operating budgets on the same thing. Improved customer service can create significant savings in this area.

Your Operating Budget $   X  The Percentage of Your Operating Budget
Spent on Fixing Customer Problems
= $ Your Organisation Wasted in
Fixing Bad Customer Service
$   X  %    $  

 

The Cost of Replacing Your Lost Customers: As well as finding new customers, you must concentrate on existing accounts Retaining current customers saves cost.

Your Average Cost of Marketing to Gain 1 Customer X # of Customers Who Leave
Your Organisation ANNUALLY
= Your Cost to Replace Lost Customers
$    X        $  

 

The Cost of Turnover: Losing customers is often related with employee turnover. Improving customer loyalty requires improvements in employee retention, which again, results in added savings.

Your Average Cost to
Hire/Train
1 Employee
X # of Employees Defecting from Your Organisation ANNUALLY = $ Lost by Employee Turnover
  X    $  

 

* Mathematical equations courtesy of TARP